Spice up your brand and innovation strategy.
Rich and tangy consumer insights to help your organization move forward.
Trusted by World’s leading companies
umami is an insight-based brand and innovation consultancy.
We provide state-of-the-art marketing research, paired with profound strategic knowledge and a touch of creative thinking. We help you develop outstanding ideas and strategies that make your brand and product evolve and succeed.
Supporting strategic and creative development in analogue and digital environments.
Image & Strategy
Impactful brands that connect with consumers emotionally
Brand Positioning
Brand Experience
Brand Communication
Innovation & NPD
Concepts and product ideas that address consumers‘ unmet needs
Opportunity exploration
Ideation & Co-Creation
Concept and Product
Labs
UX & Usability
Intuitive user interfaces and seamless digital ecosystems
User Journey Mapping
Wire Framing
UX Testing
Things that make you go "mmm".
Umami is a "secret" flavour that adds depth and richness to any dish.
Umami is savoury, complex and distinct. Something that you can't get enough of.
We help you achieve exactly this for your brand and product.

A rich and comprehensive tool box.

Qual, quant-qual, online, offline …
and everything in-between.

Always incorporating latest
technology to increase the ROR.
Working with you in
four different ways.
From full-service to individual freelance assignments.
Research
Agile and efficient qualitative and hybrid research projects.
Consulting
Seeding human-centric thinking in your organization.
Facilitation
Engaging workshops to help your teams move forward.
Catchy reports, infographics or video summaries.
Many good reasons to work with us.
Expertise
Working with industry and agency clients like BMW, Deutsche Telekom, IU or Human8 since 2004.
Empathy
Always curious about what makes people tick … and „equipped“ with the sensitivity to explore this.
Efficiency
Delivering impactful results within tight timelines, fully embracing the spirit of agile development.
Eclecticism
Always creating unique and tailor-made approaches to solve your individual business challenge.
Creativity
Fusing state-of-the-art research with fresh thinking to deliver inspiring insights.
Personal Touch
Individual treatment of each project from briefing to the final debrief presentation.
Discover how we develop brands and products with purpose and value to people.
Unlock the power of consumer insights paired with strategic knowledge and creative thinking to craft impactful consumer experiences.
Driving growth with success story
"Working with Umami Strategy has been a game-changer for our brand positioning. Their deep consumer insights and creative approach helped us refine our marketing strategy and elevate customer engagement."
Michael Steinmann
Senior Marketing Manager, BMW
“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”
Russ Herisson
Founder of Airbnb
“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”
Russ Herisson
Founder of Airbnb
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Always looking for
new challenges!