New Ways Forward – Strategien für morgen

New Ways Forward – Image & Strategy

Co-creation workshops with a successive online validation to develop an impactful positioning for a new study program.

Challenge

To develop a compelling positioning for a new study program of a German private university that flexibly combines online learning with events in presence.

Approach

A series of co-creation workshops with (potential) students to develop a strong positioning with a successive online validation of the “winning” route.

Outcome

A strong insight-based positioning route that helped the university grow its student base over several years in a generally shrinking market.

Many good reasons to work with us.

Expertise

Working with industry and agency clients like BMW, Deutsche Telekom, IU or Human8 since 2004.

Empathy

Always curious about what makes people tick … and „equipped“ with the sensitivity to explore this.

Efficiency

Delivering impactful results within tight timelines, fully embracing the spirit of agile development.

Eclecticism

Always creating unique and tailor-made approaches to solve your individual business challenge.

Creativity

Fusing state-of-the-art research with fresh thinking to deliver inspiring insights.

Personal Touch

Individual treatment of each project from briefing to the final debrief presentation.

Driving growth with success story

"Working with Umami Strategy has been a game-changer for our brand positioning. Their deep consumer insights and creative approach helped us refine our marketing strategy and elevate customer engagement."

Michael Steinmann

Senior Marketing Manager, BMW

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb