Growth Lab – Innovationsraum für Markenwachstum

Growth Lab – Innovation & NPD

An internal ideation process to involve all employees of a global research agency in the development of scalable new business ideas.

Challenge

To help a research agency develop innovative and “scalable” business models and approaches beyond their standard project work to boost the agency’s success.

Approach

A multi-step innovation process involving all employees of the agency – with creative online sprints, virtual ideation sessions and F2F concept writing workshops.

Outcome

A broad pool of innovative business ideas out of which the first four have been successfully implemented already – as well as high engagement and motivation in the entire team.

Many good reasons to work with us.

Expertise

Working with industry and agency clients like BMW, Deutsche Telekom, IU or Human8 since 2004.

Empathy

Always curious about what makes people tick … and „equipped“ with the sensitivity to explore this.

Efficiency

Delivering impactful results within tight timelines, fully embracing the spirit of agile development.

Eclecticism

Always creating unique and tailor-made approaches to solve your individual business challenge.

Creativity

Fusing state-of-the-art research with fresh thinking to deliver inspiring insights.

Personal Touch

Individual treatment of each project from briefing to the final debrief presentation.

Driving growth with success story

"Working with Umami Strategy has been a game-changer for our brand positioning. Their deep consumer insights and creative approach helped us refine our marketing strategy and elevate customer engagement."

Michael Steinmann

Senior Marketing Manager, BMW

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb