Premiumness – Die Stimme starker Marken

The Voice of Premiumness – UX & Usability

A task-based usability test to increase ease of use and premium appeal of a new AI voice assistant

Challenge

To help a German automotive client develop an AI-based voice assistant that is easy and intuitive to use – and that enhances the premium appearance of the brand.

Approach

A series of task-based usability interviews plus in-depth exploration of the assistant’s performance compared to premium expectations and external benchmarks.

Outcome

Detailed recommendations on how to improve the voice assistant in terms of content and tonality of the interaction in order to boost ease of use and premiumness.

Many good reasons to work with us.

Expertise

Working with industry and agency clients like BMW, Deutsche Telekom, IU or Human8 since 2004.

Empathy

Always curious about what makes people tick … and „equipped“ with the sensitivity to explore this.

Efficiency

Delivering impactful results within tight timelines, fully embracing the spirit of agile development.

Eclecticism

Always creating unique and tailor-made approaches to solve your individual business challenge.

Creativity

Fusing state-of-the-art research with fresh thinking to deliver inspiring insights.

Personal Touch

Individual treatment of each project from briefing to the final debrief presentation.

Driving growth with success story

"Working with Umami Strategy has been a game-changer for our brand positioning. Their deep consumer insights and creative approach helped us refine our marketing strategy and elevate customer engagement."

Michael Steinmann

Senior Marketing Manager, BMW

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb

“Good Time is very good in what they'doing and more than happy to challenge and push you to think about your decisions both from usability and design standpoints.”

Russ Herisson

Founder of Airbnb